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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins - Hoboken, N.J. : Wiley, 2005 - xvii, 334 p. : ill. ; 24 cm - Book

ISBN: 9780471690160 0471690163

Subjects--Topical Terms:
Marketing

National Library of Medicine Call No.: HF 800.