Start With Why - How Great Leaders Inspire Everyone to Take Action
Sinek, Simon
Start With Why - How Great Leaders Inspire Everyone to Take Action - London : Penguin, 2009
A world that doesn't start with why; An alternative perspective; Leaders need a following; How to rally those who believe; The biggest challenge is success; Discover why
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why."
0241958229
Leadership
Start With Why - How Great Leaders Inspire Everyone to Take Action - London : Penguin, 2009
A world that doesn't start with why; An alternative perspective; Leaders need a following; How to rally those who believe; The biggest challenge is success; Discover why
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why."
0241958229
Leadership