Responsive healthcare : Marketing for a public service
Sheaff, Rod
Responsive healthcare : Marketing for a public service - Buckingham : Open University Press, 2002 - 256p., 222 x 152mm, References, index, paperback - Book - Health Services Management .
Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.
0335199666
Marketing
Public health services
658.83
HF 800.
Responsive healthcare : Marketing for a public service - Buckingham : Open University Press, 2002 - 256p., 222 x 152mm, References, index, paperback - Book - Health Services Management .
Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.
0335199666
Marketing
Public health services
658.83
HF 800.