Exploring corporate strategy: text and cases.

Johnson, G.

Exploring corporate strategy: text and cases. - London : Prentice Hall, 1989. - Book

BOOK.

1 - Corporate strategy: an introduction. 2 - Strategic decision making in practice. 3 - Analysing the environment. 4 - Analysing resources. 5 - Expectations, objectives and power. 6 - Strategic options. 7 - Strategy evaluation: criteria and approaches. 8 - Strategy evaluation: techniques. 9 - Planning and allocating resources. 10 - Organisational structure. 11 - People and systems.

0132964198


Strategic planning.

HF 133 JOH.
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