Exploring corporate strategy : text & cases
Johnson, Gerry
Exploring corporate strategy : text & cases - 8th ed. - Harlow FT Prentice Hall 2008 - xxxvi, 878 p. : col. ill. ; 27 cm. (pbk) + 1 DVD
Includes bibliographical references and index. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. This textbook comes with a DVD shelved at Library Office DVD 14242"
027371192X 9780273711919 (pbk : text only) :
BUSINESS PLANNING
STRATEGIC PLANNING
Exploring corporate strategy : text & cases - 8th ed. - Harlow FT Prentice Hall 2008 - xxxvi, 878 p. : col. ill. ; 27 cm. (pbk) + 1 DVD
Includes bibliographical references and index. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. This textbook comes with a DVD shelved at Library Office DVD 14242"
027371192X 9780273711919 (pbk : text only) :
BUSINESS PLANNING
STRATEGIC PLANNING