Strategic marketing for health care organizations : (Record no. 13745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01585cam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091023n2008 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787984965 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787984960 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a51389 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HF 800. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing for health care organizations : |
| Remainder of title | building a customer-driven health system / |
| Statement of responsibility, etc. | Philip Kotler, Joel Shalowitz, and Robert J. Stevens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 556 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 340 ## - PHYSICAL MEDIUM | |
| Material base and configuration | Book |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing in health care organizations -- Defining the health care system and its trade-offs -- The health care industry and marketing environment -- Determinants of the utilization of health care services -- Strategy and market planning -- How health care buyers make choices -- Using market information systems and marketing research -- Market segmentation, targeting, positioning, and competition -- Shaping and managing product and service offerings -- Developing and branding new offerings -- Pricing strategies and decisions in health care -- Designing and managing health care marketing channels -- Designing and managing integrated marketing communications -- Personal marketing communications: word-of-mouth, sales, and direct marketing -- Organizing, implementing, and controlling marketing. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health service management |
| 9 (RLIN) | 13197 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Patient and public involvement |
| 9 (RLIN) | 13393 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shalowitz, J |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, R J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not Suppress in OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine | South London and Maudsley Trust Library | South London and Maudsley Trust Library | Shelves | 23/10/2009 | 5 | HF 800 KOT | R17877X0069 | 14/10/2015 | 24/10/2012 | 1 | 27/03/2015 | Book | |||||
| Whipps Cross Library (Barts Health) | Whipps Cross Library (Barts Health) | Shelves | 20/04/2022 | W 546 KOT | N03080 | 20/04/2022 | 20/04/2022 | Book | Newham collection at Whipps Cross |