Social marketing and public health : (Record no. 14232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02242cam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100317n2010 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199550692 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a53186 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | WA 590. |
| 245 00 - TITLE STATEMENT | |
| Title | Social marketing and public health : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc. | edited by Jeff French ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 340 ## - PHYSICAL MEDIUM | |
| Material base and configuration | Book |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health promotion |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public health |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| 9 (RLIN) | 13566 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Behaviour modification |
| 9 (RLIN) | 5352 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | French, J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not Suppress in OPAC |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CEME Library (NELFT) | CEME Library (NELFT) | Shelves | 20/04/2022 | W550 | NE10669 | 20/04/2022 | 20/04/2022 | Book | |||||||||
| National Library of Medicine | Lewisham and Greenwich NHS Trust Library | Lewisham and Greenwich NHS Trust Library | Shelves - LEW | 18/11/2010 | 2 | WA 590 | L02625 | 27/03/2015 | 13/06/2011 | 1 | 27/03/2015 | Book | |||||
| Stenhouse Library | Stenhouse Library | Shelves | 28/03/2015 | 2 | HF 5415 | S02460 | 06/12/2022 | 17/08/2018 | 28/03/2015 | Book | |||||||
| Whipps Cross Library (Barts Health) | Whipps Cross Library (Barts Health) | Shelves | 20/04/2022 | WA 590 FRE | N00958 | 20/04/2022 | 20/04/2022 | Book | Newham collection at Whipps Cross | ||||||||
| Whipps Cross Library (Barts Health) | Whipps Cross Library (Barts Health) | Shelves | 20/04/2022 | WA 100 | T04415 | 20/04/2022 | 20/04/2022 | Book |