The library marketing toolkit (Record no. 45946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01956cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781856048064 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211105t2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856048064 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Potter, N |
| 245 #4 - TITLE STATEMENT | |
| Title | The library marketing toolkit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Facet Publishing, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 218p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Text includes: Seven key concepts for marketing libraries; Strategic marketing; The library brand; Marketing and the library building; An introduction to online marketing; Marketing with social media; Marketing with new technologies; Marketing and people; Internal marketing; Library advocacy as marketing; Marketing special collections and archives |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Includes appendix: Glossary of Web 2.0 tools and platforms |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CEME Library (NELFT) | CEME Library (NELFT) | Shelves | 20/04/2022 | 3 | 9 | Z220 | NE10465 | 06/10/2023 | 28/07/2023 | 28/07/2023 | 20/04/2022 | Book | ||||
| Ferriman information and Library Service (North Middlesex) | Ferriman information and Library Service (North Middlesex) | Shelves | 03/08/2012 | Z 678 POT | 05189608 | 07/06/2022 | 07/06/2022 | Book | ||||||||
| Whipps Cross Library (Barts Health) | Royal London Library (Barts Health) | Shelves | 20/04/2022 | 3 | 11 | W 546 POT | T07057 | 11/10/2023 | 29/08/2023 | 29/08/2023 | 20/04/2022 | Book |