Essentials of marketing: texts and cases (Record no. 53150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0077077288 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020614t1993 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077077288 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing: texts and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | TEXT |
| 500 ## - GENERAL NOTE | |
| General note | Held at: ES; MS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hirson Library (St Helier) | Hirson Library (St Helier) | Shelves | 20/04/2022 | HF 5415 | 20/04/2022 | 20/04/2022 | Book |