Greener marketing (Record no. 58746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020cam a2200145 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781351283502 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220411t2017 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351283502 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Charter, M |
| 245 #0 - TITLE STATEMENT | |
| Title | Greener marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Taylor and Francis Ltd., |
| Date of publication, distribution, etc. | 2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is an examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Environment and Public Health |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://read.kortext.com/reader/epub/219016?page=">https://read.kortext.com/reader/epub/219016?page=</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Newham Library (Barts Health) | Newham Library (Barts Health) | Online | 03/10/2023 | 03/10/2023 | 03/10/2023 | Electronic book | ||||||
| Royal London Library (Barts Health) | Royal London Library (Barts Health) | Online | 03/10/2023 | 03/10/2023 | 03/10/2023 | Electronic book | ||||||
| St Bartholomew's Library (Barts Health) | St Bartholomew's Library (Barts Health) | Online | 20/04/2022 | GE | 20/04/2022 | 20/04/2022 | Electronic book | |||||
| Whipps Cross Library (Barts Health) | Whipps Cross Library (Barts Health) | Online | 03/10/2023 | 03/10/2023 | 03/10/2023 | Electronic book |