Services marketing : (Record no. 63971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | CN70109 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120401t2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077131715 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | HF 5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, A |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2012. |
| Place of publication, distribution, etc. | Berkshire : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv., 559p., paperback |
| 500 ## - GENERAL NOTE | |
| General note | Monograph |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ORGANISATIONS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, V A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, M J |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, D D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | National Library of Medicine |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine | Croydon Health Services Library | Croydon Health Services Library | Shelves | 14/01/2013 | 2 | 2 | HF 5415 | CR0000009413 | 26/01/2023 | 28/11/2022 | 06/06/2022 | Book |