Professional Writing (Record no. 95374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01986nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230505b2020 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352007992 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | PE1402 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Marsen, Sky |
| 245 ## - TITLE STATEMENT | |
| Title | Professional Writing |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Publisher | Macmillan, |
| Date | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | v, 284p |
| 520 ## - ABSTRACT | |
| Abstract | Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. New to this Edition: - Fully revised throughout with coverage of a wider variety of journalistic writing - New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises - Includes more analysed examples of business documents Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Technical writing |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Report writing |
| 9 (RLIN) | 13492 |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Academic writing |
| 650 ## - SUBJECT HEADINGS | |
| Subject term | Medical writing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not Suppress in OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine | Stenhouse Library | Stenhouse Library | Shelves | 18/04/2023 | Tomlinsons | 25.99 | 1 | HF 5719 | ST00302 | 12/10/2023 | 12/10/2023 | 25.99 | 05/05/2023 | Book |