Essential guide to marketing planning
Publication details: Harlow : Prentice-Hall, 2007Description: xviv, 268pISBN:- 9780273713234 (pbk.)
- Marian Burk Wood's essential guide to marketing planning
- HF 800
Contents:
1. Introduction to marketing planning ; 2. Analysing the current situation ; 3. Analysing customers and markets ; 4. Planning segmentation, targeting and positioning ; 5. Planning direction, objectives and strategy ; 6. Planning for products and brands ; 7. Planning for pricing ; 8. Planning for channels and logistics ; 9. Planning for integrated marketing communication ; 10. Supporting the marketing mix ; 11. Planning to measure performance ; 12. Controlling marketing and implementation ; Appendix: sample marketing plan
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | South London and Maudsley Trust Library Shelves | HF 800 BUR (Browse shelf(Opens below)) | Available | 022640 |
1. Introduction to marketing planning ; 2. Analysing the current situation ; 3. Analysing customers and markets ; 4. Planning segmentation, targeting and positioning ; 5. Planning direction, objectives and strategy ; 6. Planning for products and brands ; 7. Planning for pricing ; 8. Planning for channels and logistics ; 9. Planning for integrated marketing communication ; 10. Supporting the marketing mix ; 11. Planning to measure performance ; 12. Controlling marketing and implementation ; Appendix: sample marketing plan
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