Marketing plans : how to prepare them, how to use them
Publication details: Oxford : Butterworth-Heinemann, 2009Edition: 6th edDescription: xvii, 675pISBN:- 9780750683869 (pbk.)
- HF 800
Contents:
1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | Newham Library (Barts Health) Shelves | W 546 MCD (Browse shelf(Opens below)) | Available | N03129 | ||
| Book | South London and Maudsley Trust Library Shelves | HF 800 MCD (Browse shelf(Opens below)) | Available | 022648 |
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1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices
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