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Engaging your community through active strategic marketing: a practical guide for librarians and information professionals

By: Publication details: London Facet 2021ISBN:
  • 1783303832
  • 9781783303830
Subject(s): Summary: This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.
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Item type Home library Class number Status Date due Barcode
Book CEME Library (NELFT) Shelves Z110 (Browse shelf(Opens below)) Available NE14226

This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.

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