TY  - BOOK
AU  - Tybout,A M
AU  - Calkins,T
TI  - Kellogg on branding : :  the marketing faculty of the Kellogg School of Management / 
SN  - 9780471690160
PY  - 2005///
CY  - Hoboken, N.J. : 
PB  -  Wiley, 
KW  - Marketing
ER  -