TY  - BOOK
AU  - Prahalad,C K
AU  - Krishnan,M S
TI  - The new age of innovation : :  driving co-created value through global networks / 
SN  - 9780071598286
PY  - 2008///
CY  - New York ; ,  London : 
PB  -  McGraw-Hill, 
KW  - Strategic planning
KW  - Customer care
KW  - Management
KW  - Organizational development
ER  -