TY  - BOOK
AU  - Collins,J
TI  - How the mighty fall : :  and why some companies never give in / 
SN  - 9781847940421
PY  - 2009///
CY  - London : 
PB  -  Random House Business Books, 
KW  - Organisations
KW  - Organizational theory and behaviour
KW  - Management
KW  - Strategic planning
ER  -