TY  - BOOK
AU  - Thaler,Richard H
AU  - Sunstein,Cass R
TI  - Nudge: improving decisions about health, wealth and happiness
SN  - 9780141040011 (pbk.)
PY  - 2009///
CY  - London
PB  - Penguin Books
KW  - Economics
KW  - Health behaviour
KW  - Decision making
N1  - Originally published: New Haven, Conn.: Yale University Press, 2008; Includes bibliographical references and index; pt. 1. Humans and econs -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- pt. 2. Money -- 6. Save more tomorrow -- 7. Naïve investing -- 8. Credit markets -- 9. Privatizing Social Security : smorgasbord style -- pt. 3. Health -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- pt. 4. Freedom -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- pt. 5. Extensions and objections -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- Postscript : the financial crisis of 2008
N2  - From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice
ER  -