TY  - BOOK
AU  - Sinek, Simon
TI  - Start With Why - How Great Leaders Inspire Everyone to Take Action
SN  - 0241958229
PY  - 2009///
CY  - London
PB  - Penguin
KW  - Leadership
N1  - A world that doesn't start with why; An alternative perspective; Leaders need a following; How to rally those who believe; The biggest challenge is success; Discover why
N2  - Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?  In business, it doesn't matter what you do, it matters WHY you do it.  Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why."
ER  -