TY - BOOK AU - Aldrich,Paul AU - Pullman,Andrew TI - Building an outstanding workforce: developing people to drive individual and organizational success SN - 9781789660173 PY - 2019/// CY - London PB - Kogan Page KW - Personnel & human resources management KW - Employee motivation KW - Corporate culture N2 - In an increasingly volatile, uncertain, complex and ambiguous world, achieving sustainable competitive advantage has never been more important, or more difficult. However, the key challenge for CEOs, senior executives and HR professionals is how to unlock the potential of their people, building a culture that allows employees to perform to the best of their abilities and effectively attract, engage, develop and retain the staff needed for sustainable business success. ER -