TY  - BOOK
AU  - Brassington, F
AU  - Pettitt, S
TI  - Essentials of marketing
SN  - 9780273727644
PY  - 2013///
CY  - Harlow, Essex
PB  - Pearson Education
KW  - Management
N1  - Text includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing
N2  - This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing
ER  -