TY  - BOOK
AU  - Charter, M
TI  - Greener marketing
SN  - 9781351283502
PY  - 2017///
PB  - Taylor and Francis Ltd.
N2  - This book is an examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers
UR  - https://read.kortext.com/reader/epub/219016?page=
ER  -