TY  - BOOK
AU  - Wilson, A
AU  - Zeithaml, V A
AU  - Bitner, M J
AU  - Gremler, D D
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780077131715
PY  - 2012///
CY  - Berkshire
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
KW  - ORGANISATIONS
N1  - Monograph
ER  -