TY  - BOOK
AU  - McDonald, Malcolm
AU  - Payne, Adrian
TI  - Marketing plans for service businesses : :  a complete guide / 
SN  - 075066746X
PY  - 2006///
CY  - Oxford : 
PB  -  Butterworth-Heinemann, 
KW  - Marketing
KW  - Service industries
ER  -