TY  - BOOK
AU  - Sheaff,Rod
TI  - Responsive healthcare : : Marketing for a public service
T2  - Health Services Management
SN  - 0335199666
U1  - 658.83 
PY  - 2002///
CY  - Buckingham : 
PB  - Open University Press, 
KW  - Marketing
KW  - Public health services
N1  - Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning
ER  -