TY  - BOOK
AU  - Storr, Will
TI  - The science of storytelling
SN  - 9780008276973
PY  - 2019///
CY  - London
N1  - Monograph; 297p. : 20cm
N2  - <p style="margin: 0cm 0cm 8pt;"><span style="line-height: 107%; font-family: "Arial",sans-serif; font-size: 9pt;">There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.</span></p> &nbsp
ER  -