TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
AU  - Whittington, Richard
TI  - Exploring corporate strategy : text and cases
SN  - 978027371192"
PY  - 2008///
CY  - Harlow
PB  - FT Prentice Hall
KW  - BUSINESS PLANNING
KW  - STRATEGIC PLANNING
N2  - Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.  This textbook comes with a DVD shelved at Library Office DVD 14242; Includes bibliographical references and index
ER  -