TY  - BOOK
AU  - Halpern, David
AU  - Service, Owain
TI  - Inside the Nudge Unit : how small changes can make a big difference
SN  - 9780753556559
PY  - 2016///
CY  - London
PB  - WH Allen
KW  - BEHAVIOUR
KW  - CHANGE MANAGEMENT
KW  - DECISION MAKING
KW  - PSYCHOLOGY
N1  - Originally published: 2015
N2  - Includes bibliographical references and index; Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story
ER  -