TY  - BOOK
AU  - Bevolo,Chris
TI  - A marketer's guide to measuring results: prove the impact of new media and traditional healthcare marketing efforts 
SN  - 9781615690039 (electronic bk.)
PY  - 2010///
CY  - Marblehead, MA
PB  - HCPro
KW  - Marketing of Health Services
KW  - Program Evaluation
KW  - Medical care
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
UR  - https://search.ebscohost.com/login.aspx?custid=ns123844&authtype=ip,shib&direct=true&scope=site&db=nlebk&db=nlabk&AN=492835
ER  -