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Marketing plans : how to prepare them, how to use them

By: Publication details: Oxford : Butterworth-Heinemann, 2009Edition: 6th edDescription: xvii, 675pISBN:
  • 9780750683869 (pbk.)
Subject(s): NLM classification:
  • HF 800
Contents:
1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices
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Holdings
Item type Home library Class number Status Date due Barcode
Book Newham Library (Barts Health) Shelves W 546 MCD (Browse shelf(Opens below)) Available N03129
Book South London and Maudsley Trust Library Shelves HF 800 MCD (Browse shelf(Opens below)) Available 022648

1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices

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