000 | 00796cam a2200205 4500 | ||
---|---|---|---|
001 | HILL7503 | ||
008 | 120401t xxu||||| |||| 00| 0 eng d | ||
020 | _a0077096134 | ||
080 | _aHF5549 JOB | ||
100 | _aJobber, D | ||
245 | _aPrinciples and practice of marketing | ||
250 | _a3rd ed | ||
260 |
_aMaidenhead _bMcGraw-Hill |
||
300 | _a823 | ||
500 | _aMonograph | ||
500 | _aIncludes CD-ROM - kept in the Library Office | ||
520 | _aLinking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation. | ||
650 | _aManagement | ||
650 | _aMarketing | ||
999 |
_c116552 _d116552 |