000			00796cam a2200205 4500
001			HILL7503
008			120401t xxu||||| |||| 00| 0 eng d
020			_a0077096134
080			_aHF5549 JOB
100			_aJobber, D
245			_aPrinciples and practice of marketing
250			_a3rd ed
260			_aMaidenhead _bMcGraw-Hill
300			_a823
500			_aMonograph
500			_aIncludes CD-ROM - kept in the Library Office
520			_aLinking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.
650			_aManagement
650			_aMarketing
999			_c116552 _d116552