| 000 | 00586cam a2200193 4500 | ||
|---|---|---|---|
| 008 | 090127n2005 000 0 eng u | ||
| 020 | _a9780471690160 | ||
| 020 | _a0471690163 | ||
| 035 | _a(Sirsi) a48277 | ||
| 060 | _aHF 800. | ||
| 245 | 3 | 0 |
_aKellogg on branding : _b the marketing faculty of the Kellogg School of Management / _c edited by Alice M. Tybout and Tim Calkins |
| 260 |
_aHoboken, N.J. : _b Wiley, _c 2005 |
||
| 300 |
_axvii, 334 p. : _b ill. ; _c 24 cm |
||
| 340 | _aBook | ||
| 650 | 2 | _aMarketing | |
| 700 | 1 | _aTybout, A M | |
| 700 | 1 | _aCalkins, T | |
| 942 | _n0 | ||
| 999 |
_c12616 _d12616 |
||