000			02242cam a2200217 4500
008			100317n2010 000 0 eng u
020			_a9780199550692
035			_a(Sirsi) a53186
060			_aWA 590.
245	0	0	_aSocial marketing and public health : _b theory and practice / _c edited by Jeff French ... [et al.]
260			_aOxford : _b Oxford University Press, _c 2010
300			_axiv, 351 p. : _b ill. ; _c 25 cm
340			_aBook
505			_aThe case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe.
650		2	_aHealth promotion
650		2	_aPublic health
650		2	_aSocial marketing _913566
650		2	_aBehaviour modification _95352
700	1		_aFrench, J
942			_n0 _02
999			_c14232 _d14232