000			01116cam a2200193 4500
001			9780273727644
008			210329t2013 xxu||||| |||| 00| 0 eng d
020			_a9780273727644
100			_aBrassington, F
245		0	_aEssentials of marketing
250			_a3rd
260			_aHarlow, Essex : _bPearson Education, _c2013
300			_axvi, 608p.
505			_aText includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing.
520			_aThis 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
650			_aManagement
690			_aMarketing
700			_aPettitt, S
999			_c47525 _d47525