000 | 00616cam a2200241 4500 | ||
---|---|---|---|
001 | CN70109 | ||
008 | 120401t2012 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780077131715 | ||
080 | _aHF 5415 | ||
100 | _aWilson, A | ||
245 |
_aServices marketing : _bintegrating customer focus across the firm |
||
250 | _a2nd | ||
260 |
_bMcGraw-Hill, _c2012. _aBerkshire : |
||
300 | _axxv., 559p., paperback | ||
500 | _aMonograph | ||
650 | _aMARKETING | ||
650 | _aMANAGEMENT | ||
650 | _aORGANISATIONS | ||
700 | _aZeithaml, V A | ||
700 | _aBitner, M J | ||
700 | _aGremler, D D | ||
942 |
_2NLM _02 |
||
999 |
_c63971 _d63971 |