000			00879nam a22002171a 4500
008			090401t2002 xxu||||| |||| 00| 0 eng d
020			_a0335199666
035			_a(Sirsi) i9780335199662
060			_aHF 800.
082	0	4	_a658.83
100	1		_aSheaff, Rod
245	1	0	_aResponsive healthcare : _bMarketing for a public service
260			_aBuckingham : _bOpen University Press, _c2002
300			_a256p., _b222 x 152mm, _bReferences, index, _cpaperback
340			_aBook
490			_aHealth Services Management
500			_aComprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.
650			_aMarketing
650		2	_aPublic health services _913463
942			_n0 _01
999			_c7132 _d7132