000			03851cam a2200217 4500
001			CN98644
008			120401t2017 xxu||||| |||| 00| 0 eng d
020			_a9780702066924
080			_aWA 590 SCR
100	1		_aEwles, Linda
245			_aEwles and Simnett's promoting health : _ba practical guide
250			_a7th ed.
260			_aEdinburgh : _bElsevier, _c2017
300			_axi, 268p
520			_aRetaining the features that characterized the phenomenal success of previous editions - namely, authority, accessibility and a user-friendly style - the latest edition of Ewles & Simnett's Promoting Health: A Practical Guide, continues to offer readers with a sound introduction to the theory and practice of promoting public health. Organised into three parts, the first section, 'Thinking About Health, Health Promotion and Public Health', explains what health, health promotion, public health and health education entail. The second part, 'Planning and Managing Health Promotion and Public Health Practice' focuses on the health promoter's daily work, beginning with a basic planning and evaluation framework followed by a discussion of how to identify and assess needs and priorities. The final part of the book, 'Competence in Health Promotion and Public Health Practice', examines how readers can develop their competence in carrying out a range of activities, including enabling clients to learn in one-to-one and group settings, working with communities and changing policies and practices. Fully updated throughout by a renowned author, the latest edition of this classic book includes the latest research on the comparative effectiveness of different approaches to health promotion and public health practice, and explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging'. The book also highlights the latest thinking on a wide variety of topics to ensure relevance to a broad array of practitioners working across differing settings. Richly endowed with a wide range of interactive exercises and helpful case studies, Ewles & Simnett's Promoting Health: A Practical Guide, seventh edition, will be ideal for anyone involved with health promotion and public health wherever they are based. New edition of a seminal text fully updated for today's reader Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals Authoritative and accessible writing style helps make learning easy Reflective activities help students consolidate their learning Case studies - many from real life - provide practical examples to help readers apply concepts to their own setting Gives emphasis to good communication and the effective use of communication tools Practice points help readers structure their study and recap on what they have learned Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging' Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings Explores the increasing use of the internet to help individuals monitor and support their own wellbeing.
650		4	_96392 _aHealth promotion
650		4	_97621 _aPublic health
700			_aSimnett, Ina
700			_aScriven, Angela
942			_2NLM _02
999			_c71321 _d71321