000			01584pam a2200169 i 4500
008			190213s2019 enk b 001 0 eng
020			_a9781509533312
060	0	0	_aW 500
100	1		_aO'Neil, Ivy _eauthor
245	1	0	_aDigital health promotion : _ba critical introduction
260			_aCambridge : _bPolity Press, _c2019
300			_aix, 222p
520			_aSearching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.
650	1	2	_aHealth promotion
650	2	2	_aPublic health
942			_n0
999			_c79519 _d79519