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Jobber, D

Principles and practice of marketing - 3rd ed - Maidenhead McGraw-Hill - 823

Monograph Includes CD-ROM - kept in the Library Office

Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.

ISBN: 0077096134

Subjects--Topical Terms:
Management
Marketing

Universal Decimal Class. No.: HF5549 JOB