Principles and practice of marketing (Record no. 116552)

MARC details
000 -LEADER
fixed length control field	00796cam a2200205 4500
001 - CONTROL NUMBER
control field	HILL7503
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120401t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0077096134
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number	HF5549 JOB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jobber, D
245 ## - TITLE STATEMENT
Title	Principles and practice of marketing
250 ## - EDITION STATEMENT
Edition statement	3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Maidenhead
Name of publisher, distributor, etc.	McGraw-Hill
300 ## - PHYSICAL DESCRIPTION
Extent	823
500 ## - GENERAL NOTE
General note	Monograph
500 ## - GENERAL NOTE
General note	Includes CD-ROM - kept in the Library Office
520 ## - SUMMARY, ETC.
Summary, etc.	Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Hillingdon Hospitals Library Services (Hillingdon Hospitals NHS Foundation)	Hillingdon Hospitals Library Services (Hillingdon Hospitals NHS Foundation)	Shelves	04/01/2024		HF5549 JOB	30112014905829	04/01/2024	04/01/2024	Book