Essentials of marketing
Brassington, F
Essentials of marketing - 3rd - Harlow, Essex : Pearson Education, 2013 - xvi, 608p.
Text includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing.
This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
9780273727644
Management
Essentials of marketing - 3rd - Harlow, Essex : Pearson Education, 2013 - xvi, 608p.
Text includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing.
This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
9780273727644
Management