Essentials of marketing (Record no. 47525)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01116cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780273727644 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210329t2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273727644 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, F |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, Essex : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 608p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Text includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, S |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Whipps Cross Library (Barts Health) | Whipps Cross Library (Barts Health) | Shelves | 20/04/2022 | W 546 BRA | XBT06954 | 20/04/2022 | 20/04/2022 | Book |