A marketer's guide to measuring results prove the impact of new media and traditional healthcare marketing efforts
Bevolo, Chris.
A marketer's guide to measuring results prove the impact of new media and traditional healthcare marketing efforts [electronic resource] : - Marblehead, MA : HCPro, c2010. - 1 online resource (xiv, 201 p.) : ill.
9781615690039 (electronic bk.) 1615690034 (electronic bk.)
Marketing of Health Services.
Program Evaluation.
Medical care--Marketing.
Medical care--Marketing--Evaluation.
Marketing research.
2011 I-543 W 74.1
A marketer's guide to measuring results prove the impact of new media and traditional healthcare marketing efforts [electronic resource] : - Marblehead, MA : HCPro, c2010. - 1 online resource (xiv, 201 p.) : ill.
9781615690039 (electronic bk.) 1615690034 (electronic bk.)
Marketing of Health Services.
Program Evaluation.
Medical care--Marketing.
Medical care--Marketing--Evaluation.
Marketing research.
2011 I-543 W 74.1