A marketer's guide to measuring results (Record no. 90668)

MARC details
000 -LEADER
fixed length control field 01525nam a2200433Ka 4500
001 - CONTROL NUMBER
control field ocn815281373
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221128211931.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121029s2010 maua o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781615690039 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1615690034 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781601467461
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 160146746X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)815281373
035 ## - SYSTEM CONTROL NUMBER
System control number 492835
-- (N$T)
060 14 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 2011 I-543
060 14 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number W 74.1
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Subject category code subdivision 002000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Subject category code subdivision 095000
Source bisacsh
049 ## - LOCAL HOLDINGS (OCLC)
Holding library N$TA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Bevolo, Chris.
245 12 - TITLE STATEMENT
Title A marketer's guide to measuring results
Medium [electronic resource] :
Subtitle prove the impact of new media and traditional healthcare marketing efforts
Statement of responsibility, etc
260 ## - PUBLICATION INFORMATION
Place of publication Marblehead, MA :
Publisher HCPro,
Date c2010.
300 ## - PHYSICAL DESCRIPTION
Physical description 1 online resource (xiv, 201 p.) :
Other physical details ill.
650 12 - SUBJECT HEADINGS
Subject term Marketing of Health Services.
650 22 - SUBJECT HEADINGS
Subject term Program Evaluation.
650 #0 - SUBJECT HEADINGS
Subject term Medical care
General subdivision Marketing.
650 #0 - SUBJECT HEADINGS
Subject term Medical care
General subdivision Marketing
-- Evaluation.
650 #0 - SUBJECT HEADINGS
Subject term Marketing research.
856 40 - ONLINE RESOURCE
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?custid=ns123844&authtype=ip,shib&direct=true&scope=site&db=nlebk&db=nlabk&AN=492835">https://search.ebscohost.com/login.aspx?custid=ns123844&authtype=ip,shib&direct=true&scope=site&db=nlebk&db=nlabk&AN=492835</a>
Link text Kingston Hospital NHS Foundation Trust OpenAthens account holders click here for access
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not Suppress in OPAC
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
938 ## -
-- EBSCOhost
-- EBSC
-- 492835
910 ## - USER-OPTION DATA (OCLC)
User-option data cpp1723AUTO
994 ## -
-- 02
-- N$T
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Date last seen Uniform Resource Identifier Price effective from Koha item type
        Stenhouse Library Stenhouse Library   28/11/2022 eBook EBSCO clinical collection   28/11/2022 https://search.ebscohost.com/login.aspx?custid=ns123844&authtype=ip,shib&direct=true&scope=site&db=nlebk&db=nlabk&AN=492835 28/11/2022 Electronic book
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