Essential guide to marketing planning

By:

Burk Wood, Marian

Publication details: Harlow : Prentice-Hall, 2007Description: xviv, 268pISBN:

9780273713234 (pbk.)

Other title:

Marian Burk Wood's essential guide to marketing planning

Subject(s):

NLM classification:

HF 800

Contents:

1. Introduction to marketing planning ; 2. Analysing the current situation ; 3. Analysing customers and markets ; 4. Planning segmentation, targeting and positioning ; 5. Planning direction, objectives and strategy ; 6. Planning for products and brands ; 7. Planning for pricing ; 8. Planning for channels and logistics ; 9. Planning for integrated marketing communication ; 10. Supporting the marketing mix ; 11. Planning to measure performance ; 12. Controlling marketing and implementation ; Appendix: sample marketing plan

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	South London and Maudsley Trust Library Shelves	HF 800 BUR (Browse shelf(Opens below))	Available		022640

Browsing South London and Maudsley Trust Library shelves, Shelving location: Shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF 700 CLE Managing & organisations	HF 755 FIN Financial management for public, health and not-for-profit organizations	HF 800 AND Social marketing in the 21st century /	HF 800 BUR Essential guide to marketing planning	HF 800 FOS Effective writing skills for public relations /	HF 800 HAS Social marketing : why should the devil have all the best tunes? /	HF 800 HEN Public relations : a practical guide to the basics /	Next

There are no comments on this title.

to post a comment.