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Responsive healthcare : Marketing for a public service

By:

Sheaff, Rod

Series: Health Services ManagementPublication details: Buckingham : Open University Press, 2002Description: 256p., 222 x 152mm, References, index, paperbackISBN:

0335199666

Subject(s):

DDC classification:

658.83

NLM classification:

HF 800.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	Croydon Health Services Library Shelves	HF 5415 (Browse shelf(Opens below))	Available		CR0000009417
Book	Stenhouse Library Shelves	WX 85 (Browse shelf(Opens below))	Available		P06231

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Previous	WX 85 New beginnings : towards patient and public involvement in primary health care /	WX 85 Rebuilding trust in healthcare	WX 85 Producing patient information : how to research, develop and produce effective information resources	WX 85 Responsive healthcare : Marketing for a public service	WX 85 Protecting patients' rights? :	WX 85 The autonomous patient: ending paternalism in medical care	WX 85 Advocacy skills for health and social care professionals	Next

Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.

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