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The library marketing toolkit

By: Publication details: London : Facet Publishing, 2012Description: xxii, 218pISBN:
  • 9781856048064
Subject(s):
Contents:
Text includes: Seven key concepts for marketing libraries; Strategic marketing; The library brand; Marketing and the library building; An introduction to online marketing; Marketing with social media; Marketing with new technologies; Marketing and people; Internal marketing; Library advocacy as marketing; Marketing special collections and archives
Includes appendix: Glossary of Web 2.0 tools and platforms
Summary: This book provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.
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Holdings
Item type Home library Class number Status Date due Barcode
Book CEME Library (NELFT) Shelves Z220 (Browse shelf(Opens below)) Issued 06/10/2023 NE10465
Book Ferriman information and Library Service (North Middlesex) Shelves Z 678 POT (Browse shelf(Opens below)) Available 05189608
Book Whipps Cross Library (Barts Health) Shelves W 546 POT (Browse shelf(Opens below)) Issued 11/10/2023 T07057

Text includes: Seven key concepts for marketing libraries; Strategic marketing; The library brand; Marketing and the library building; An introduction to online marketing; Marketing with social media; Marketing with new technologies; Marketing and people; Internal marketing; Library advocacy as marketing; Marketing special collections and archives

Includes appendix: Glossary of Web 2.0 tools and platforms

This book provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.

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