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Principles and practice of marketing

By:

Jobber, D

Publication details: Maidenhead McGraw-HillEdition: 3rd edDescription: 823ISBN:

0077096134

Subject(s):

Summary: Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	Hillingdon Hospitals Library Services (Hillingdon Hospitals NHS Foundation) Shelves	HF5549 JOB (Browse shelf(Opens below))	Available		30112014905829

Monograph

Includes CD-ROM - kept in the Library Office

Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.

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